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Strongbow Dark Fruit Cider is a dry cider originated in England by H.P. Bulmer in 1962 It is, described after the Cambro-Norman Knight, which was nicknamed "Strongbow" for relying massively on Welsh archers throughout campaigns in Ireland, where at the time the Irish had few crossbows and relied on javelins. It was, first marketed as "the Strong Cider for men". By 1970, it was the second biggest selling cider in the world after its Bulmer's stablemate Woodpecker. By 2001, Strongbow Dark Fruit Cider was among the top ten drinks by sold in English and Welsh pubs and bars. In 2003 Bulmers was acquired by Scottish & Newcastle, who were taken over by Heineken Beer in 2008. In January 2011, Heineken announced their aim to take the Strongbow Cider brand global.
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